Advertising
Advertising Your Site
Place keywords in the meta information
To
enable users to find your site using a search engine, place keywords in the
meta-information of your web pages. Search engines use keywords to identify the
topics of web pages. Ask users what methods they would use to find a site such
as yours, and particularly what keywords they would use to search with. You can
elicit this information in your early users analysis, or you can informally
elicit it at any point during the development process.
Announce your site on relevant news groups and bulletin boards
Internet
news groups are a great way to reach a targeted audience. Many web users read
news groups, and there is no fee for sharing information. Your news group notice
should read as a pointer to information of interest rather than as an ad. Be
sure to follow the etiquette and rules of the group.
Advertise on major sites
Some
sites for web searches, such as Yahoo and Netscape, provide a way for you to
advertise your site. Large numbers of web users visit these search engines, and
you can reach some of these people with an ad. These sites charge fees to place
ads, so this suggestion applies mainly to commercial sites.
Advertise through other media, such as magazines, radio and television
You
can also attract users to your site by advertising in other media. Radio, TV,
billboards, and store signs all provide ways to advertise your site.