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Guerilla Web Promotion and Marketing (v. 1.2)

There are two basic aims of any web promotion campaign:

  • To get people to a specific location in cyberspace. It could be a webpage, a website, a chatroom, or any other location.

  • To get people to buy a product of service.

Most campaigns involve luring the prospective web surfer to a particular location in cyberspace and then giving them a pitch for your product or service. Some special campaigns send the pitch directly to the web surfer. We will address both types of campaigns in the various sections of this cyberbook.

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Web Design Guidelines

Welcome to the IBM Ease of Use Group's guidelines for creating easy-to-use Web interfaces. Achieving ease of use is essential for any site competing for business on the Web. The competition is only a couple of clicks away, and if users become dissatisfied, they can simply go elsewhere. However, by following these guidelines and using a user-centered design process, businesses can retain current customers and attract new ones.

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A self-employed person works for himself/herself instead of as an employee of another person or organization, drawing income from a trade or business. This is less stable than working as an employee but tends to earn a higher hourly income or rate. In some cases, a self-employed person may find that s/he cannot keep up with clients' needs alone, and may hire others, thereby forming a small business.

In its simplest form, the individual and his business are one and the same entity. This makes the owner personally liable for all the debts of the business. To avoid this, he may choose to incorporate his business, protecting his personal assets from creditors or others taking legal action against the business.

Self-employed workers cannot contribute to a 401K plan, unless they self-incorporate and set up a 401K plan for the company, but this requires some significant paperwork. Most self employed set up a Self Employment Plan (SEP) IRA, which allows them to contribute up to 20% of their income, up to $40,000 in contributions, to the SEP per year. This is significantly higher than 401K plans.

If a self-employed person's client goes bankrupt, the bankrupt company's actual employees usually have first rights to whatever cash the company had. Next is the IRS, and then all the external creditors, including the self employed worker.

Taxation

Self-employed workers are paid directly by clients or by their business, and some proportion of these payments will be due to the government as income tax. Unlike an employee of a company, a self-employed person must pay tax after receiving his taxable income.

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